Wednesday, November 30, 2011

"The counter's on the coffee."

This is a play on coffee lingo and letter forms. A couple of months ago I mentioned that the enclosed negative space of the lowercase "e" is called the eye. And as a reminder, the negative space in a letter form is a counter.

In the coffee biz, ordering a cup of coffee with a shot of espresso is called a red eye. Two shots is a black eye, and three shots is a green eye.

Any more shots of espresso in a cup of coffee is probably just called gross. Trust me - I'm a barista.

Font - Colonna.

images © Kelci Stephenson 2011

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