Wednesday, November 30, 2011
"The counter's on the coffee."
This is a play on coffee lingo and letter forms. A couple of months ago I mentioned that the enclosed negative space of the lowercase "e" is called the eye. And as a reminder, the negative space in a letter form is a counter.
In the coffee biz, ordering a cup of coffee with a shot of espresso is called a red eye. Two shots is a black eye, and three shots is a green eye.
Any more shots of espresso in a cup of coffee is probably just called gross. Trust me - I'm a barista.
Font - Colonna.
images © Kelci Stephenson 2011